How to Integrate Storytelling into Your Business Marketing Plan
Storytelling has always been a powerful marketing technique, and understanding how to leverage narrative structure is the best way to connect with customers on an emotional level. Business storytelling is how companies communicate the values of the brand, building trust and loyalty where ideals align. In this article, we explain how you can use storytelling for business to bridge the gap between your message and the consumer. Identify Your Goal Your company’s goals will shape the stories you tell and how you tell them. To narrow down your storytelling goals, ask yourself defining questions: Do you want to increase brand awareness? Are you trying to foster ongoing customer loyalty? Are you looking for a quick boost in sales? Are you seeking to establish yourself as a thought leader? Find the Right Stories You can look within your company to uncover stories that convey your brand’s identity, and then determine which ones are most likely to resonate with your audience. The most e