Moxie Institute Inc

  Storytelling allows you to connect with your customers at an emotional level, building the type of connections that go beyond just sharing information. In businesses, storytelling can also help you gain more trust from colleagues and stand out from the competition. This article examines how corporate storytelling can expand your reach worldwide and engage a global audience.  Stories Build Trust and Loyalty Stories allow you to tap into emotions and shared experiences that facts alone can’t reach. Customers who feel a connection at the center of a pitch are much more likely to offer trust in return. Any marketer worth their salt knows that trust is the key to brand loyalty.  Companies that incorporate branded storytelling around their roots generally foster far greater customer retention rates, and authentic narratives remain the foundation of most die-hard communities. Stories Make Messages Memorable Have you ever wondered why so many moving speeches and lectures tell stories instea